There’s this moment when the city gives way and the open desert stretching out before you. Bringing this Adventure Experience to life is what we love most.

Our company was founded on a deep knowledge of the desert, premium equipment standards, and sharp attention to every detail. Guided by exceptional hosts, we ensure that every single journey is safe, thrilling, and flawless from start to finish.

We spoke with Wahid, Head of Adventure Experience Tourism, about how his love of the desert began and what he wants guests to take away from their journey with us.

Q: Wahid, what first brought you to Dubai?

Wahid: “I originally came in 2008 to help my father, who was running a transportation company here at the time.”

Q: How did you discover the desert?

Wahid: “I started exploring it in my free time, long before I worked as a guide. It became one of my favourite places, and it still is. The desert changes with the light; every time of day shows you a different side of it. I never get tired of being there.”

Q: What made you start your own safari company?

Wahid: “I later became a safari guide. It was a rare chance to turn something I loved into my work. I enjoyed being a freelance guide, but I always dreamed of starting my own company. Then I met my partner, who shared my passion for the desert and brought the experience to build it with me. I believe things happen for a reason. And here we are! (smiles).”

Q: What makes a safari with you different?

Wahid: “We’re honest about what we offer, and we don’t compromise on quality. Many of our guests are on holiday and have chosen to trust us with part of their time here. They want to have fun, learn something about Dubai and enjoy the experience from beginning to end. We take that seriously.”

Q: What does that mean in practice?

Wahid: “For me, it comes down to the guide. People come for the desert, but the person showing it to them shapes the whole day. I want guests to feel at ease from the moment we pick them up. A good guide shares stories about Dubai, knows where to stop, helps guests take beautiful photos and videos to cherish the day, and notices when somebody needs a little extra attention. I’m proud when guests mention our guides by name afterwards. It tells me they remember how they were treated as much as the adventure itself.”